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Domain-based social marketing considered less harmful

User story: I run my business from a domain I control. I want to promote my services without violating privacy, so that I can improve sales and retain my customers' trust.

Technical notes: The primary measures of success are:

  • Promotion success. Which external links generate unique visitors to my domain.
  • Conversion success. Which internal pages generate successful sales.

Suggested solution: A single ActivityPub account @hello@example.com, hosted on the same domain as the website. Thus all reasonable meaningful measurements can be made with standard web headers and short-term functional cookies. No reliance on user tracking or third-party analytics.

Anyone in the ActivityPub fediverse can opt IN to public interactions with the "hello" account, including sharing posts with others.

To upload designs, you'll need to enable LFS and have an admin enable hashed storage. More information